Our Story
About us
Natural living shouldn’t come at a premium. It shouldn’t mean driving between health stores, juggling multiple online orders, or stretching your budget every month just to stock your pantry with products you believe in.
Every family deserves access to quality natural products, at prices that make it possible to keep going long-term.
That’s why Edenfree exists.
meet the cromhouts
Anthea started Edenfree after years of frustration, paying too much for natural products at retail, and spending too much time driving between health stores, online shops, and supermarkets just to stock her family’s pantry.
She figured if her family needed these products every week, other families did too. And if they ordered together in bulk, directly from suppliers, they could unlock prices that consistently beat what health stores charge.
That’s what Edenfree is. A smarter way to shop for the products you already need.
“We built this for our own family and local communityfirst. The savings, the convenience, the community, it all came from wanting something better, and realising we could share it.”
BULK Savings
Save 20–30% vs health store prices on the natural products your family uses every week.
350+ Natural Products
Pantry staples, superfoods, baby, cleaning, personal care and more — one place for everything, growing every month.
A Growing Community
When you order with Edenfree, you join a community of SA families who’ve found a smarter way to shop.
A Message From Anthea
Our mission with Edenfree goes beyond providing products, it’s about reshaping the way we shop.
By ordering what we need in bulk, directly from our suppliers, we save time and lower costs. This approach has helped our family spend less time on shopping and more time on what truly matters.
I believe the same freedom and well-being can be a part of your life too.
If there’s a product you’d love to see, let us know — we’re always growing our range based on your needs.
Let’s make the journey to wholesome, accessible living together.
WHOLESOME PRODUCTS
Our range of natural and wholesome products are carefully selected to support your health and well-being.
01
Better Prices
Our prices consistently beat health store prices — often 20–30% less per basket on the natural wellness products your family uses most.
02
Quality You Can Trust
Every product is carefully selected — natural ingredients, trusted brands, nothing we wouldn’t use in our own home.
03
One Simple Order
No running between shops. Everything your family needs, ordered together and delivered to your door.
Get In Touch Anytime
We’re a family business and we actually answer.
Whether you have a question about an order, want to suggest a product, or just want to connect.